Tuesday 24 March 2009

LE BASTARD



Following on from the last post - it seems that the H van wasn't just used in the Tour de France as a 'broom waggon' but also as company promotional vehicles. Taking advantage of the millions of roadside spectators many companies used the race as a massive rolling advertising carnival to generate public awareness. With them seemingly giving the coach builders 'carte blanche' to achieve advertising thaumaturgy the results are quite surreal if not bizarre. Rolled out only for the two week window the race is on, it's surprising that any of these vehicles have survived. But Bonhams‘ auction at RĂ©tromobile in February suggests that at least some of them hang around, because they sold seven of them from the late Fifties and early Sixties. Although without the livery the H van pictured above and below is believed to be the work of coachbuilders Le Bastard (no relation to Alan). Check the Merc headlights!




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